INDUSINDBK Launches Lifetime-Free EazyDiner Platinum RuPay Credit Card

IndusInd Bank has announced the launch of the EazyDiner IndusInd Bank Platinum Credit Card, developed in collaboration with dining platform EazyDiner. This new offering, built on the RuPay network, aims to provide cardholders with significant savings on dining and entertainment, integrating modern payment convenience. The card is positioned as lifetime-free, without any joining or annual fees, enhancing its appeal for consumers seeking value in their everyday transactions.

Key highlights

• IndusInd Bank launched the EazyDiner IndusInd Bank Platinum Credit Card on the RuPay network.
• The credit card is lifetime-free, carrying no joining or annual fees.
• It offers an estimated annual saving of ₹21,495, including ₹18,000 in dining savings via the EazyDiner app.
• Benefits include a complimentary BookMyShow 'Buy One Get One' movie ticket monthly (worth ₹2,400 annually) and a three-month complimentary EazyDiner Prime membership (worth ₹1,095).
• The card supports UPI payments, allowing cardholders to link it to preferred UPI apps for QR code transactions. (Source: Exchange filing)

What drove it

IndusInd Bank stated its commitment to delivering innovative, customer-centric solutions that enhance its value proposition and seamlessly integrate into customers' everyday lives. The partnership with EazyDiner aims to combine the convenience of a RuPay Credit Card on UPI with exclusive dining privileges, offering an elevated customer experience. EazyDiner emphasized building a card that rewards dining moments and fits naturally into contemporary Indian payment methods, delivering annual savings through dining, entertainment, and membership benefits. (Source: Exchange filing)

Context

This launch aligns with IndusInd Bank's broader strategy of expanding its digital and co-branded offerings. The bank has previously introduced other co-branded credit cards, such as the IndusInd Bank Jio-bp Mobility+ Credit Card in December 2025. Additionally, the integration of the card with the RuPay network and UPI capabilities builds on the bank's efforts to enhance its digital infrastructure, as evidenced by its going live with a next-gen UPI processing platform in February 2026. (Source: Exchange filing)

Why it matters

The introduction of the EazyDiner IndusInd Bank Platinum RuPay Credit Card expands IndusInd Bank's credit card portfolio, particularly within the lifestyle and dining segment. By leveraging the RuPay network and UPI functionality, the bank is tapping into the growing trend of digital payments and QR code transactions, which could enhance card adoption and usage. This strategic partnership may help the bank attract new customers by offering tangible benefits without recurring fees, potentially increasing its presence in the competitive retail banking sector through a focused value proposition. The card's features are designed to integrate into daily spending habits, fostering increased engagement with both the bank's and EazyDiner's platforms.

What to watch

Future announcements could detail the adoption rates of the EazyDiner IndusInd Bank Platinum RuPay Credit Card. The market will be observing how this co-branded offering contributes to the bank's overall credit card growth and digital payment penetration. (Source: Exchange filing)